• Home/
  • Discover /
  • Heritage /
  • Hunter-Now



Hunter Now

Hunter is a British heritage brand that is always looking forward. Established in 1856, Hunter continues to evolve, building on its history of pioneers and innovation.


In a new chapter for Hunter, Alasdhair Willis was appointed Creative Director in 2013. At the start of this new vision, Hunter staged a runway show at London Fashion Week for autumn/winter 2014.

Hunter Original at LFW

ロンドンファッションウィークでの『Hunter Original』

Launched at the runway show was Hunter Original, a new brand category, presenting new footwear styles, outerwear, knitwear and accessories. Hunter Original stands at the heart of the brand - home of the iconic Original boot and the world that surrounds it.

Festival Campaign


Hunter continues to help festival goers every year lead the crowds to see headliners take the stage. This year, Hunter's festival campaign provided the first glimpse of the Hunter Original Collection since London Fashion Week. The campaign captured the energy and spirit of the festival fields with a vibrant and dynamic film.

Glastonbury Festival


Hunter has a strong connection with Glastonbury Festival. Last year, the British weather created another mud-filled site and Hunter boots were worn by many of the celebrities, who attended the iconic event at Worthy Farm in Somerset. The new Original Chelsea, Original Block Heel and iconic Original Tall were seen, worn by Rita Ora, Theo Hutchcraft, Alexa Chung, Ellie Goulding and Nick Grimshaw.

Hunter Original Campaign

『Hunter Original』 キャンペーン

For autumn/winter 2014 Hunter Original presented its first campaign. The imagery draws on points of reference taken from brand's DNA, depicted in a new, modern way.

Hunter Field

『Hunter Field』

Working on Hunter's affinity with the countryside and heritage of pioneers, Hunter Field will be introduced for spring/summer 2015. This specialist category will deliver technical products for performance across even the roughest of terrains, developed through the advancement of manufacturing and materials.

  • 複数の語句をすべて含む場合は、空白で区切ってください。